Today we start a three part series on Trademarks, by paraphrasing a Woody Allen’s movie… If you’re a business owner, offer a service, or manufacture and sell goods, you work hard to build name and brand recognition for your products or services. Registering a trademark in Woodland Hills or throughout California is an important way to prevent others from copying or profiting from the reputation you have built, and it helps protect the quality of your brand. This is usually a logo, image, word, phrase, or a combination of design elements. If you have a trademark like a logo for your goods and services, it is considered your exclusive intellectual property and may not be used by anyone else without your permission.
The extension of the protection
The key to filing a trademark petition is to specify which type of product or service you are intending to protect. One of the most common misunderstandings regarding trademark applications is the notion that it can protect a name and logo against anybody, even companies that produce entirely different products or offer different services. That is not the case! Did you know that there is a company in Arizona called The Document People? They sell copy machines. Even if we had any interest in telling them they can’t use the name, we wouldn’t be able to. The reason being, there is no way the public could confuse what we do with what they do!
The Document People is a network of independently owned stores that share a common purpose: helping customers represent themselves. We are looking forward to offering assistance filing a Trademark for your business. We serve Woodland Hills, The San Fernando Valley, Orange County and San Diego County.
 
The information contained in this blog – including information of a legal nature – is provided for informational purposes only, and should not be construed as legal advice on any subject matter.